Sensiblue
Leaders in sustainable water technology
In April 2024 Kendew Agency partnered with Sensiblue to enhance their brand visibility and market penetration, leveraging our expertise to position them as a leader in sustainable water technology.
We’ve set the following goals
Establish leadership: The goal is to position Sensiblue as a leader in sustainable water purification technology.
Develop brand identity: We want to create a cohesive brand identity reflecting innovation and reliability.
Expand market reach: We’re utilizing strategic online and offline marketing campaigns to broaden market reach in Europe, US and The Middle-East.
Challenges we’re facing
We must simplify complex technical information for a broad audience
How to stand out in a market with established competitors? And how can we address diverse global markets with unique needs and regulatory environments at best?
Provided solutions
Brand identity development
Logo and visual style guide: We created a distinctive logo, and comprehensive visual style guide and the tagline: ‘We clean it, you drink it’.
Brand story: Our team developed a compelling brand story that emphasizes eco-friendly values and technological innovation.
The Sensiblue logotype design
The Sensiblue logo is effectively designed, encapsulating the brand’s essence and mission
The inclusion of a water droplet in the design cleverly integrates an essential element of Sensiblue’s core product. This small detail effectively communicates what the company is about in a simple yet powerful way.
Color design
The use of blue in the logo is highly appropriate for a brand associated with water
Blue evokes feelings of purity, cleanliness, and reliability—key attributes for a company specializing in water purification.
Typography
The logo features stylized, flowing typography that mimics the movement of water
This not only reinforces the theme of water but also adds a modern and approachable feel to the brand identity. The typeface is clean and readable, which makes it functional across various applications.
Brand colors
Blue tones were particularly fitting for several reasons
Association with water
Blue is universally associated with water. For a company like Sensiblue, which focuses on water purification, using various shades of blue immediately connects the brand to its core product and service. It symbolizes cleanliness, depth, and purity, all of which are qualities that you would want associated with drinking water.
Calming effect
Blue is also known for its calming and soothing properties. It creates a peaceful and professional look, which can help build trust with visitors to the site. This is crucial for a company dealing with something as essential as drinking water, as it reinforces the message of safety and reliability.
Font
We’ve chosen the font Raleway for Sensiblue because of it’s readability, elegance, versatility, and it’s contemporary design.
‘We clean it, you drink it’
This tagline establishes a direct link between the company’s service (cleaning water) and the benefit to the customer (you drink it). It emphasizes the end result of using the product, which is clean, safe drinking water, directly appealing to the consumer’s fundamental need for clean water.
It also creates an emotional connection by addressing a basic human need—clean drinking water. It implies a carefree, worry-free experience for the user, resonating emotionally with anyone concerned about water purity.
Packaging
Our team designed the packaging for the Sensiblue products that align with Sensiblue’s eco-friendly image. All ready for retail!
Production design
Content creation
We advised on, and produced custom content for social media platforms, including LinkedIn and YouTube, to engage various audience segments.
Marketing materials
For marketing purposes, we produced brochures, business cards, and stationery reflecting the brand’s sustainable ethos.
The Sensiblue products page
The Sensiblue products page is designed with a clean and modern aesthetic, optimized for both readability and user engagement. The layout is responsive, ensuring a seamless experience across various devices, with key product information presented prominently through a combination of images and concise text. Large, clear images illustrate product uses and components, while dropdown sections allow users to explore detailed features without overwhelming the main layout.
The Sensiblue products page
The Sensiblue products page is designed with a clean and modern aesthetic, optimized for both readability and user engagement. The layout is responsive, ensuring a seamless experience across various devices, with key product information presented prominently through a combination of images and concise text. Large, clear images illustrate product uses and components, while dropdown sections allow users to explore detailed features without overwhelming the main layout.
Any questions for Axel Wessels?
Do you want to know more about our work or discuss a new project?
Feel free to mail me, or call +31(0)20 77 390 22.
